Rosenfield and Company, PLLC

Rosenfield and Company, PLLC is a full-service Certified Public Accounting firm headquartered in Orlando, Florida, founded in 1996 and serving clients nationally and internationally. The firm was built on a vision of being best-in-class for the specific industries it serves rather than the largest, positioning itself as a true business partner that combines the personalized service of a boutique, family-owned firm with the resources and expertise of a large international practice. Its core service lines are Tax (federal, state, local, and international), Attest (audit and assurance, including SEC filings), and Consulting. The firm's Business Advisory practice comprises forensic accounting, business valuations, and litigation support. Its first and largest niche practice is Dealer Services for the automotive retail industry and related businesses, a specialization it has held since 1996. Rosenfield also operates an Emerging Technology Services team that applies data analytics to help clients run their businesses more efficiently. The firm emphasizes discipline, adaptability, and authenticity, hand-selecting technically skilled staff and investing in current technology to improve audit and workflow efficiency. It states the capability to serve clients generating billions in revenue while maintaining a small-firm, personalized approach, and is selective about the industries it serves. The firm was founded by Ken Rosenfield, CPA, and is led by a partner group with decades of experience. Client engagements highlighted on the site include large automotive retail groups and publicly traded entertainment companies.