ROC Advisors

ROC Advisors is a business advisory firm based in Edmonton, Alberta specializing in fractional CFO services, executive facilitation, DiSC assessments, and leadership coaching. The firm builds organizational alignment to accelerate growth for Edmonton businesses. With experience building companies from the ground up and managing nine-figure projects, ROC Advisors brings deep knowledge to client teams. The firm's approach combines high-level financial insights without the full-time CFO commitment, alongside team development and leadership training. Services include fractional CFO services providing expert financial leadership and customized strategies, executive facilitation using practical operational process frameworks, DiSC assessments and training as authorized providers, and leadership coaching and team facilitation. Team members hold Chartered Professional Accountant (CPA) credentials with professional backgrounds at Big Four firms including PwC, and possess extensive C-suite experience across oil and gas and technology-driven industries. The firm's philosophy emphasizes building a common language through proven processes: connect through coffee chats or virtual meetings, assess business to identify improvement areas, develop personalized solutions, and become trusted team members driving long-term growth.