Rethink CPA

Rethink CPA Professional Corporation is a full-service accounting firm based in Richmond Hill, Ontario, serving clients across the Greater Toronto Area and, via virtual meeting technology, throughout Canada. The firm is built around a 'holistic' approach in which accounting and tax decisions are aligned with each client's broader financial goals, such as retirement, mortgage capacity, and financial freedom. Its process follows four stages: discovery, a customized service package, implementation, and periodic revisit. Rethink CPA promotes proactive holistic tax planning with fixed pricing and no surprise bills. Service offerings include bookkeeping and financial statements (full-service or a DIY option with training, plus audit, review, and compilation engagements), tax returns and planning (corporate, personal, partnerships, trusts and estates, NPO and charity, non-resident tax, GST/HST, and CRA audit support), a Virtual CFO package combining bookkeeping, tax, payroll, budgeting, cash-flow, and variance analysis, an all-in-one solution for realtors and personal real estate corporations (PREC), payroll (including T4, T5, EHT, and WSIB filings), loans and funding support, and business incorporation and setup. The firm specializes in small businesses, realtors and PRECs, and real estate investors, and has experience across healthcare, retail and e-commerce, and professional services. The team is led by founder Joseph, a CPA, CA and licensed mortgage professional with over 15 years of experience, alongside Sara (Director, Tax), and additional CPA accountants. The Virtual CFO package is limited to two new clients per month.